Dynamic Creative Optimization (DCO) offers advertisers a powerful solution for personalized re-targeting campaigns.

Push notifications have emerged as a powerful strategy for reaching users directly and encouraging them to re-engage with your app.

Re-attribution allows you to tap the potential of your existing user base, boosting your ROI and ensuring long-term success.

Maximizing user acquisition for mobile apps requires staying informed about the latest trends and implementing best practices.

Combine creativity and data-driven insights. You can unlock the full potential of mobile game advertising and drive significant results.

Game loyalty platforms can be a highly effective way to acquire new players for your mobile game.

Ad networks connecting advertisers with a wide variety of publishers and their audiences.

When it comes to attracting users to your product or service, identifying and connecting with the right audience is crucial.

Take a deep dive into the different advertising platforms available for mobile games and share some best practices for success.

Continuously analyze and adapt your campaigns based on performance metrics and user feedback to stay ahead.

Influencer marketing is a powerful tool for driving downloads of your mobile game.

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

UA networks, platforms, and dashboards are essential tools for app marketing managers who want to effectively promote their apps

Improving user engagement and retention requires a combination of personalized experiences, regular updates, optimization, and user feedback

App marketing managers should monitor their self-serve UA campaigns closely to ensure they are achieving goals and making a positive ROI

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.

Casino games is their ability to offer a range of games within one app, giving players a variety of choices to engage with.

The player takes on the role of a character, making decisions and engaging with the game world to progress and achieve goals.

Word games is the wide range of formats they can take. From crossword puzzles to anagrams, word searches to word jumbles...

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.