CPI | Gamelight 2/5

Unlocking App Marketing Opportunities with SKAN for iOS

3 min read

Unlocking App Marketing Opportunities with SKAN for iOS

By embracing SKAN and leveraging its benefits, app marketers can measure campaign effectiveness, optimize their strategies.

A/B Testing for ASO Optimizing App Store Assets for UA

Vika Muzyka

3 min read

A/B Testing for ASO Optimizing App Store Assets for UA

A/B testing is a powerful technique used in app store optimization (ASO) to optimize app store assets and drive better user acquisition (UA)

The Role of App Previews and Videos in App Store Optimization

Vika Muzyka

3 min read

The Role of App Previews and Videos in App Store Optimization

App previews and videos are powerful assets that can significantly impact your app's visibility and conversion rates in the app store.

Best Practices for SKADNetwork Integration in Mobile Game Advertising

Vika Muzyka

3 min read

Best Practices for SKADNetwork Integration in Mobile Game Advertising

Integrating SKAN into mobile game advertising requires careful planning and implementation to ensure accurate attribution.

Improving App Ratings and Reviews to Boost App Visibility

Vika Muzyka

3 min read

Improving App Ratings and Reviews to Boost App Visibility

App ratings and reviews are crucial in shaping users' perceptions and decisions regarding downloading and engaging with mobile apps.

Key Metrics to Track and Analyze with SKADNetwork

Vika Muzyka

3 min read

Key Metrics to Track and Analyze with SKADNetwork

Gain valuable insights into your app marketing campaigns, optimize your UA efforts, and maximize the return on your advertising investment.

Crafting Compelling App Descriptions to Increase Downloads

Vika Muzyka

3 min read

Crafting Compelling App Descriptions to Increase Downloads

A well-crafted and compelling app description can capture users' attention and drive more downloads.

Optimizing Mobile Game User Acquisition with SKADNetwork

Vika Muzyka

3 min read

Optimizing Mobile Game User Acquisition with SKADNetwork

UA is a crucial aspect of mobile game marketing and with the introduction of Apple's SKAN, it has become essential for mobile developers.

App Store Localization: Reaching Global Audiences with ASO

Vika Muzyka

3 min read

App Store Localization: Reaching Global Audiences with ASO

App Store Localization is a critical aspect of reaching global audiences and driving app downloads from diverse markets.

Demystifying SKAN: The New App Attribution Solution for iOS

Vika Muzyka

3 min read

Demystifying SKAN: The New App Attribution Solution for iOS

As advertisers navigate the iOS app marketing landscape under the SKAN, understanding its principles and adapting strategies is vital.

The Impact of App Icon and Screenshots on User Acquisition (UA)

Vika Muzyka

3 min read

The Impact of App Icon and Screenshots on User Acquisition (UA)

A visually appealing app icon creates a positive first impression and increases the likelihood of users clicking on your app listing.

Keyword Research Strategies for App Store Optimization (ASO)

Vika Muzyka

3 min read

Keyword Research Strategies for App Store Optimization (ASO)

Effective keyword research is crucial for ASO success It significantly helps improve your app's visibility and attract more organic traffic.

Optimizing App Store Product Page Elements for Higher Conversion Rates

Vika Muzyka

3 min read

Optimizing App Store Product Page Elements for Higher Conversion Rates

Optimizing your app store product page elements is crucial for driving higher conversion rates and increasing app downloads.

Understanding the Basics of SKADNetwork and Its Impact on iOS App Marketing

Vika Muzyka

3 min read

Understanding the Basics of SKADNetwork and Its Impact on iOS App Marketing

As the app marketing ecosystem adapts to privacy-focused changes, understanding and implementing the SKAdNetwork framework is crucial.

Advanced Re-Targeting Techniques: Lookalike Audiences and Behavioral Targeting

Vika Muzyka

3 min read

Advanced Re-Targeting Techniques: Lookalike Audiences and Behavioral Targeting

Lookalike audiences and behavioral targeting can significantly enhance the effectiveness of your re-targeting campaigns.

App Retention Strategies: Nurturing Users for Long-Term Engagement

Vika Muzyka

3 min read

App Retention Strategies: Nurturing Users for Long-Term Engagement

Retaining app users not only helps maximize revenue but also strengthens brand loyalty and drives organic growth via positive word-of-mouth.

Utilising Cross-App Re-Targeting: Engaging Users Beyond Your App

Vika Muzyka

3 min read

Utilising Cross-App Re-Targeting: Engaging Users Beyond Your App

Cross-app re-targeting allows app owners to target and re-engage users across different apps and platforms, maximizing user engagement.

Re-Targeting Across Multiple Channels: Maximizing Reach and Impact

Vika Muzyka

3 min read

Re-Targeting Across Multiple Channels: Maximizing Reach and Impact

Re-targeting across multiple channels allows you to maximize your reach and impact by engaging users at different touchpoints.

Ad Fraud Prevention in Re-Targeting: Ensuring Campaign Effectiveness

Vika Muzyka

3 min read

Ad Fraud Prevention in Re-Targeting: Ensuring Campaign Effectiveness

Ad fraud prevention is vital for maintaining the effectiveness and integrity of re-targeting campaigns.

Combining Re-Targeting with Influencer Marketing: Amplifying Campaign Reach

Vika Muzyka

3 min read

Combining Re-Targeting with Influencer Marketing: Amplifying Campaign Reach

Re-targeting and influencer marketing are two powerful strategies in the digital marketing landscape.

Learning with Gamelight