Discover the benefits and challenges of rewarded ads in app monetization, enhancing user engagement and revenue.

Understand the differences between CPI and CPA pricing models and how to choose the right one for your app marketing strategy.

ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue

This guide equips you with the knowledge and strategies needed to maximize the impact of your marketing efforts while minimizing costs

The blog talks about calculating CPI and assessing the efficiency and effectiveness of the marketing campaigns

This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance

Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way

A/B testing is invaluable for app marketers seeking to enhance their campaigns and optimize user experiences.

Programmatic advertising has emerged as a game-changing strategy, ushering in a new era of efficiency and effectiveness.

Creating compelling app store screenshots is a strategic endeavor that can significantly impact your app's success.

A holistic approach to user retention encompasses every user journey stage, from the initial onboarding experience to ongoing engagement.

A/B testing is a powerful tool in the app marketer's arsenal, providing valuable insights to optimize app marketing strategies.

Leveraging the power of SKAN, app marketers can execute effective app remarketing campaigns to re-engage users and drive conversions.

Effective user onboarding sets the foundation for a positive user experience, while retention strategies keep users engaged.

The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.

While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

Social media platforms have become powerful channels for app promotion and user acquisition in today's digital landscape.

SKAN offers app marketers valuable insights and attribution capabilities to enhance user retention strategies on iOS.

Search Ads allow you to promote your app at the top of relevant search results, increasing visibility and attracting potential users.