CPI | Gamelight

Choosing the Right Pricing Model: CPI vs. CPA

4 min read

Choosing the Right Pricing Model: CPI vs. CPA

Understand the differences between CPI and CPA pricing models and how to choose the right one for your app marketing strategy.

Understanding Rewarded Advertising: Benefits and Challenges

Nazife Ünal

3 min read

Understanding Rewarded Advertising: Benefits and Challenges

Discover the benefits and challenges of rewarded ads in app monetization, enhancing user engagement and revenue.

Maximizing Return on Ad Spend (ROAS) in Mobile Game Marketing

Karyna Tkachenko

10 min read

Maximizing Return on Ad Spend (ROAS) in Mobile Game Marketing

ROAS in mobile game marketing measures ad campaign profitability. Learn how to optimize strategies to maximize returns and boost revenue

The Ultimate Guide to Optimizing Your Mobile Game Marketing Budget and Understanding CPI

Karyna Tkachenko

7 min read

The Ultimate Guide to Optimizing Your Mobile Game Marketing Budget and Understanding CPI

This guide equips you with the knowledge and strategies needed to maximize the impact of your marketing efforts while minimizing costs

Mastering CPI: A Guide to Computing CPI in Mobile Game Marketing

Karyna Tkachenko

4 min read

Mastering CPI: A Guide to Computing CPI in Mobile Game Marketing

The blog talks about calculating CPI and assessing the efficiency and effectiveness of the marketing campaigns

Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing

Karyna Tkachenko

6 min read

Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing

This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance

Unleashing the Power of Video Ads in Mobile Marketing

Vika Muzyka

3 min read

Unleashing the Power of Video Ads in Mobile Marketing

Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way

Crucial Metrics to Monitor for A/B Testing Success

Vika Muzyka

3 min read

Crucial Metrics to Monitor for A/B Testing Success

A/B testing is invaluable for app marketers seeking to enhance their campaigns and optimize user experiences.

Unveiling the Evolution: The Impact of Programmatic Advertising on App Marketing

Vika Muzyka

3 min read

Unveiling the Evolution: The Impact of Programmatic Advertising on App Marketing

Programmatic advertising has emerged as a game-changing strategy, ushering in a new era of efficiency and effectiveness.

Creating Compelling App Store Screenshots: Best Practices

Vika Muzyka

3 min read

Creating Compelling App Store Screenshots: Best Practices

Creating compelling app store screenshots is a strategic endeavor that can significantly impact your app's success.

Holistic Approach to User Retention: From Onboarding to Engagement

Vika Muzyka

3 min read

Holistic Approach to User Retention: From Onboarding to Engagement

A holistic approach to user retention encompasses every user journey stage, from the initial onboarding experience to ongoing engagement.

Decoding A/B Testing for App Marketing: What You Need to Know

Vika Muzyka

3 min read

Decoding A/B Testing for App Marketing: What You Need to Know

A/B testing is a powerful tool in the app marketer's arsenal, providing valuable insights to optimize app marketing strategies.

Leveraging SKADNetwork for Effective App Remarketing Campaigns

Vika Muzyka

3 min read

Leveraging SKADNetwork for Effective App Remarketing Campaigns

Leveraging the power of SKAN, app marketers can execute effective app remarketing campaigns to re-engage users and drive conversions.

User Onboarding and Retention Strategies for Successful User Acquisition

Vika Muzyka

3 min read

User Onboarding and Retention Strategies for Successful User Acquisition

Effective user onboarding sets the foundation for a positive user experience, while retention strategies keep users engaged.

Advanced Techniques for SKAN Implementation in Mobile Game UA

Vika Muzyka

2 min read

Advanced Techniques for SKAN Implementation in Mobile Game UA

The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.

Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies

Vika Muzyka

3 min read

Promoting Your App Outside the App Store Cross-Channel User Acquisition Strategies

While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

Optimizing App Size and Performance for Increased User Acquisition

Vika Muzyka

3 min read

Optimizing App Size and Performance for Increased User Acquisition

App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

Leveraging Social Media for User Acquisition and App Promotion

Vika Muzyka

3 min read

Leveraging Social Media for User Acquisition and App Promotion

Social media platforms have become powerful channels for app promotion and user acquisition in today's digital landscape.

Enhancing User Retention Strategies with SKAN on iOS

Vika Muzyka

3 min read

Enhancing User Retention Strategies with SKAN on iOS

SKAN offers app marketers valuable insights and attribution capabilities to enhance user retention strategies on iOS.

App Store Search Ads: Effective Paid User Acquisition Strategies

Vika Muzyka

3 min read

App Store Search Ads: Effective Paid User Acquisition Strategies

Search Ads allow you to promote your app at the top of relevant search results, increasing visibility and attracting potential users.

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