CPC | Gamelight

3 min read

What is a CPI (Cost per Install) Self-serve Advertising Platform?

The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.

3 min read

Demographic Targeting in the Mobile Gaming Industry

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

4 min read

Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry

ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.

4 min read

What are Key Performance Indicators and Why are they important?

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.

3 min read

What is Cost Per Install (CPI)?

Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.