Understanding Last-Click Attribution: A Comprehensive Guide
![Understanding Last-Click Attribution: A Comprehensive Guide](https://static.wixstatic.com/media/09c9f9_41000c165405493a92b56410b42fbe42~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/09c9f9_41000c165405493a92b56410b42fbe42~mv2.webp)
![The Transition to SKAdNetwork 4.0: Building Your Conversion Value Models](https://static.wixstatic.com/media/300357_974ad175a64c4ca482a14584de7cce3a~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/300357_974ad175a64c4ca482a14584de7cce3a~mv2.webp)
- 3 min
The Transition to SKAdNetwork 4.0: Building Your Conversion Value Models
![The Impact of App Store Localization on UA and Conversion Rates](https://static.wixstatic.com/media/ee69ec_7c2b731842dc4101aa3360354a0145e4~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_7c2b731842dc4101aa3360354a0145e4~mv2.webp)
- 3 min
The Impact of App Store Localization on UA and Conversion Rates
![Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success](https://static.wixstatic.com/media/ee69ec_94edddb228f24895833becf5e7e530a5~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_94edddb228f24895833becf5e7e530a5~mv2.webp)
- 4 min
Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success
![Essential Tools For App Marketing Managers: UA Networks, Platforms, and Dashboards](https://static.wixstatic.com/media/ee69ec_338a12ca00314ec68519df9fb500c376~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_338a12ca00314ec68519df9fb500c376~mv2.webp)
- 3 min
Essential Tools For App Marketing Managers: UA Networks, Platforms, and Dashboards
![Advantages and Disadvantages of Using UA Self-Serve Networks and Platforms](https://static.wixstatic.com/media/ee69ec_6435d1512cff4297aa6a40f35eddaef6~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_6435d1512cff4297aa6a40f35eddaef6~mv2.webp)
- 3 min
Advantages and Disadvantages of Using UA Self-Serve Networks and Platforms
![What are Rewarded Playtime Advertising Platforms in the Mobile Gaming Industry?](https://static.wixstatic.com/media/ee69ec_4ed2926443a94fb8b6acb888232bb508~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_4ed2926443a94fb8b6acb888232bb508~mv2.webp)
- 2 min
What are Rewarded Playtime Advertising Platforms in the Mobile Gaming Industry?
![What are Incentivised CPA and CPE Networks?](https://static.wixstatic.com/media/ee69ec_b2ecfec697644cbaa96f2b2bac6eeb27~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_b2ecfec697644cbaa96f2b2bac6eeb27~mv2.webp)
- 3 min
What are Incentivised CPA and CPE Networks?
![What is a Mobile Advertising Network and How does it work?](https://static.wixstatic.com/media/ee69ec_931da1179b66486abeb708787260b4f1~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_931da1179b66486abeb708787260b4f1~mv2.webp)
- 3 min
What is a Mobile Advertising Network and How does it work?
![What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?](https://static.wixstatic.com/media/ee69ec_c095553342d44dd8b3ea88a78f9c723f~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_c095553342d44dd8b3ea88a78f9c723f~mv2.webp)
- 3 min
What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?
![What is User Acquisition in the mobile gaming industry?](https://static.wixstatic.com/media/ee69ec_bec7e3f6bc00485882a017d3ca3dfc0c~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_bec7e3f6bc00485882a017d3ca3dfc0c~mv2.webp)
- 2 min
What is User Acquisition in the mobile gaming industry?
![Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry](https://static.wixstatic.com/media/ee69ec_5c2f818b58464f89ac83eace365e6bbe~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_5c2f818b58464f89ac83eace365e6bbe~mv2.webp)
- 3 min
Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
![Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry](https://static.wixstatic.com/media/ee69ec_5ab417c066d648bfb22048afcd17bb0d~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_5ab417c066d648bfb22048afcd17bb0d~mv2.webp)
- 4 min
Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry
![What are Key Performance Indicators and Why are they important?](https://static.wixstatic.com/media/ee69ec_cad21ac3cdbd42b385c7cce98c82f65d~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_cad21ac3cdbd42b385c7cce98c82f65d~mv2.webp)
- 4 min
What are Key Performance Indicators and Why are they important?
![What are UA (User Acquisition) Self-Serve Networks?](https://static.wixstatic.com/media/ee69ec_8169b3bc112c42d7a041c63d67a0b167~mv2.png/v1/fill/w_514,h_386,fp_0.50_0.50,q_95,enc_auto/ee69ec_8169b3bc112c42d7a041c63d67a0b167~mv2.webp)
- 3 min
What are UA (User Acquisition) Self-Serve Networks?