Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.

The blog delves into the strategic considerations and implementation steps involved in building your conversion value models for SKAN 4

With the global reach of mobile apps, app store localization has become essential for attracting international users and maximizing UA.

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

UA networks, platforms, and dashboards are essential tools for app marketing managers who want to effectively promote their apps

App marketing managers should monitor their self-serve UA campaigns closely to ensure they are achieving goals and making a positive ROI

The platform incentivizes users to spend more time with the game and engage with advertisements.

Networks help mobile game developers and advertisers reach their target audience and increase conversions.

A platform that connects mobile app publishers with advertisers to monetize their apps through in-app advertisements.

Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.

The process of acquiring new users for a mobile game through various marketing and promotional efforts.

Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.

ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.

UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile