top of page
Search

Essential Tools For App Marketing Managers: UA Networks, Platforms, and Dashboards
UA networks, platforms, and dashboards are essential tools for app marketing managers who want to effectively promote their apps
Vika Muzyka
3 min read

Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)
One of the biggest advantages of Endless Runner games is their high engagement and retention rates.
Vika Muzyka
3 min read

The Rise of Mobile RPGs: Exploring the Advantages, Target Audience, and Unique Features
One of the main advantages of RPGs is their engagement and retention potential.
Vika Muzyka
2 min read

What is a CPI (Cost per Install) Self-serve Advertising Platform?
The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.
Vika Muzyka
3 min read

Targeting Gaming Verticals in the mobile gaming industry
The process of targeting specific demographic groups or interests within the mobile gaming industry.
Vika Muzyka
2 min read

Demographic Targeting in the Mobile Gaming Industry
Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.
Vika Muzyka
3 min read

Competitor App Targeting in the Mobile Gaming Industry
Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr
Vika Muzyka
2 min read

What are Incentivised CPE and CPI Campaigns and How do they work?
CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.
Vika Muzyka
3 min read

What is Cost Per Install (CPI)?
Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.
Vika Muzyka
3 min read
Learning with Gamelight
bottom of page