ARPU | Gamelight 4/4

3 min read

Winning Strategies for Dominating the Racing Game Scene

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

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Adventure Games: A Guide to Targeting Your UA Campaign

Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.

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Maximizing ARPU and Retention in Match 3 Games: A Guide for Mobile Game Developers

Unique points of Match 3 games include their simple gameplay mechanics, colorful visuals.

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High Volume Advertising Platforms in the Mobile Gaming Industry

High volume advertising platforms work by connecting advertisers with a large pool of mobile users.

3 min read

What is a High ARPU (Average Revenue per User) Ad Network?

An important metric in the mobile gaming industry, as it measures the revenue generated per user.