ARPU | Gamelight 3/4

The Role of Deep Learning and AI in Re-Targeting Strategies

Vika Muzyka

3 min read

The Role of Deep Learning and AI in Re-Targeting Strategies

AI technologies play a significant role in optimizing strategies and achieving better results.

Ad Fraud Prevention in Re-Targeting: Ensuring Campaign Effectiveness

Vika Muzyka

3 min read

Ad Fraud Prevention in Re-Targeting: Ensuring Campaign Effectiveness

Ad fraud prevention is vital for maintaining the effectiveness and integrity of re-targeting campaigns.

Maximizing User Acquisition: Best Practices for Mobile Apps in 2023

Vika Muzyka

3 min read

Maximizing User Acquisition: Best Practices for Mobile Apps in 2023

Maximizing user acquisition for mobile apps requires staying informed about the latest trends and implementing best practices.

User Acquisition on a Budget: How to Drive High-Quality Traffic Without Breaking the Bank

Vika Muzyka

4 min read

User Acquisition on a Budget: How to Drive High-Quality Traffic Without Breaking the Bank

With strategic planning and effective tactics, you can attract valuable users without breaking the bank.

The Future of User Acquisition: Trends and Predictions for Mobile Apps

Vika Muzyka

3 min read

The Future of User Acquisition: Trends and Predictions for Mobile Apps

User acquisition is a dynamic and ever-evolving field, driven by advancements in technology, changes in consumer behavior, and trends.

Effective Strategies for User Acquisition in Mobile Apps

Vika Muzyka

3 min read

Effective Strategies for User Acquisition in Mobile Apps

Effective user acquisition strategies in mobile apps require creativity, innovation, and a deep understanding of your target audience.

Demystifying User Acquisition (UA) for Mobile Apps in 2023

Vika Muzyka

4 min read

Demystifying User Acquisition (UA) for Mobile Apps in 2023

Incentivized installs is one such approach that has been overused and is losing its effectiveness.

The Power of Social Media Advertising: Tips and Tricks for Maximizing Your User Acquisition Efforts

Vika Muzyka

2 min read

The Power of Social Media Advertising: Tips and Tricks for Maximizing Your User Acquisition Efforts

Social media platforms have become one of the most important channels for user acquisition in the mobile app industry.

The Role of Influencer Marketing in App User Acquisition

Vika Muzyka

2 min read

The Role of Influencer Marketing in App User Acquisition

Consider incorporating influencer marketing into your user acquisition strategy to drive app downloads and engagement.

Level Up Your User Acquisition Game: Tips, Tricks, and Tactics for Winning at Mobile Advertising

Vika Muzyka

3 min read

Level Up Your User Acquisition Game: Tips, Tricks, and Tactics for Winning at Mobile Advertising

Tips, tricks, and tactics for winning at mobile advertising with a focus on self-served ad networks and platforms.

Mobile User Acquisition Strategy: How to get more users for your App

Vika Muzyka

4 min read

Mobile User Acquisition Strategy: How to get more users for your App

In the competitive world of mobile apps, acquiring new users is a critical component of success. To ensure the growth and visibility of your

Leveling Up Your Mobile Game Advertising: Advanced Tactics and Strategies for Effective UA

Vika Muzyka

3 min read

Leveling Up Your Mobile Game Advertising: Advanced Tactics and Strategies for Effective UA

Continuously analyze and adapt your campaigns based on performance metrics and user feedback to stay ahead.

Leveraging Influencer Marketing to Drive Downloads

Vika Muzyka

2 min read

Leveraging Influencer Marketing to Drive Downloads

Influencer marketing is a powerful tool for driving downloads of your mobile game.

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

Vika Muzyka

4 min read

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

How to improve user engagement and retention in mobile games and apps

Vika Muzyka

3 min read

How to improve user engagement and retention in mobile games and apps

Improving user engagement and retention requires a combination of personalized experiences, regular updates, optimization, and user feedback

How Arcade Games Can Boost Engagement, Retention, and ARPU

Vika Muzyka

3 min read

How Arcade Games Can Boost Engagement, Retention, and ARPU

Arcade games appeal to a wide range of players, from casual gamers to hardcore gamers.

The Thrills and Rewards of Casino Games: A Guide to the Game Vertical

Vika Muzyka

2 min read

The Thrills and Rewards of Casino Games: A Guide to the Game Vertical

Casino games is their ability to offer a range of games within one app, giving players a variety of choices to engage with.

How Simulation Games Engage and Retain Players: Exploring the Advantages and Target Audience

Vika Muzyka

2 min read

How Simulation Games Engage and Retain Players: Exploring the Advantages and Target Audience

The player takes on the role of a character, making decisions and engaging with the game world to progress and achieve goals.

Outsmart Your Opponents: Elevate Engagement for the Strategy Games

Vika Muzyka

4 min read

Outsmart Your Opponents: Elevate Engagement for the Strategy Games

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

Exploring the World of MMOs: Advantages, Target Audience, and Unique Points

Vika Muzyka

3 min read

Exploring the World of MMOs: Advantages, Target Audience, and Unique Points

Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay

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