ARPU | Gamelight 2/4

App Store Optimization for Freemium Apps: Balancing Monetization and User Acquisition Goals

Vika Muzyka

3 min read

App Store Optimization for Freemium Apps: Balancing Monetization and User Acquisition Goals

Striking the right balance between monetization and user acquisition (UA) can be challenging.

User Onboarding and Retention Strategies for Successful User Acquisition

Vika Muzyka

3 min read

User Onboarding and Retention Strategies for Successful User Acquisition

Effective user onboarding sets the foundation for a positive user experience, while retention strategies keep users engaged.

Advanced Techniques for SKAN Implementation in Mobile Game UA

Vika Muzyka

2 min read

Advanced Techniques for SKAN Implementation in Mobile Game UA

The implementation of SKAdNetwork (SKAN) has introduced new opportunities for advanced techniques in mobile game UA campaigns.

Optimizing App Size and Performance for Increased User Acquisition

Vika Muzyka

3 min read

Optimizing App Size and Performance for Increased User Acquisition

App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

How SKAN Revolutionize App Marketing Measurement

Vika Muzyka

3 min read

How SKAN Revolutionize App Marketing Measurement

SKAN has revolutionized app marketing measurement by prioritizing user privacy and enhancing attribution accuracy.

Enhancing User Retention Strategies with SKAN on iOS

Vika Muzyka

3 min read

Enhancing User Retention Strategies with SKAN on iOS

SKAN offers app marketers valuable insights and attribution capabilities to enhance user retention strategies on iOS.

The Future of App Attribution: Exploring SKAN and Its Advantages

Vika Muzyka

3 min read

The Future of App Attribution: Exploring SKAN and Its Advantages

The future of app attribution lies in privacy-centric solutions like SKAdNetwork.

App Store Search Ads: Effective Paid User Acquisition Strategies

Vika Muzyka

3 min read

App Store Search Ads: Effective Paid User Acquisition Strategies

Search Ads allow you to promote your app at the top of relevant search results, increasing visibility and attracting potential users.

Best Practices for SKADNetwork Integration in Mobile Game Advertising

Vika Muzyka

3 min read

Best Practices for SKADNetwork Integration in Mobile Game Advertising

Integrating SKAN into mobile game advertising requires careful planning and implementation to ensure accurate attribution.

Improving App Ratings and Reviews to Boost App Visibility

Vika Muzyka

3 min read

Improving App Ratings and Reviews to Boost App Visibility

App ratings and reviews are crucial in shaping users' perceptions and decisions regarding downloading and engaging with mobile apps.

Key Metrics to Track and Analyze with SKADNetwork

Vika Muzyka

3 min read

Key Metrics to Track and Analyze with SKADNetwork

Gain valuable insights into your app marketing campaigns, optimize your UA efforts, and maximize the return on your advertising investment.

Crafting Compelling App Descriptions to Increase Downloads

Vika Muzyka

3 min read

Crafting Compelling App Descriptions to Increase Downloads

A well-crafted and compelling app description can capture users' attention and drive more downloads.

The Essential Guide to App Store Optimization (ASO) for Effective App Marketing

Vika Muzyka

3 min read

The Essential Guide to App Store Optimization (ASO) for Effective App Marketing

App Store Optimization (ASO) is crucial to any successful app marketing strategy. It involves optimizing elements of your app's presence.

Ad Networks for Re-Targeting: Choosing the Right Partners for Success

Vika Muzyka

3 min read

Ad Networks for Re-Targeting: Choosing the Right Partners for Success

To effectively implement re-targeting campaigns, partnering with the right ad networks is crucial.

Advanced Re-Targeting Techniques: Lookalike Audiences and Behavioral Targeting

Vika Muzyka

3 min read

Advanced Re-Targeting Techniques: Lookalike Audiences and Behavioral Targeting

Lookalike audiences and behavioral targeting can significantly enhance the effectiveness of your re-targeting campaigns.

App Retention Strategies: Nurturing Users for Long-Term Engagement

Vika Muzyka

3 min read

App Retention Strategies: Nurturing Users for Long-Term Engagement

Retaining app users not only helps maximize revenue but also strengthens brand loyalty and drives organic growth via positive word-of-mouth.

Re-Engagement through In-App Messaging: Strategies and Success Stories

Vika Muzyka

3 min read

Re-Engagement through In-App Messaging: Strategies and Success Stories

Strategies and share success stories that highlight the power of in-app messaging in re-engaging users and driving meaningful interactions.

Re-Targeting on Mobile Websites: Extending Reach and User Engagement

Vika Muzyka

3 min read

Re-Targeting on Mobile Websites: Extending Reach and User Engagement

By leveraging re-targeting techniques on mobile websites, businesses can effectively reconnect with users.

Re-Engagement through Social Media Advertising: Strategies and Tips

Vika Muzyka

3 min read

Re-Engagement through Social Media Advertising: Strategies and Tips

Social media advertising presents a valuable opportunity for app developers and marketers to re-engage their audience.

Re-Engagement through Influencer Collaborations: Harnessing Social Influence

Vika Muzyka

3 min read

Re-Engagement through Influencer Collaborations: Harnessing Social Influence

Re-engagement through influencer collaborations provides brands with a powerful way to tap into social influence and reconnect with their au

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