Mobile A/B Testing: Improving Your App with Data
Learn the essentials of mobile A/B testing and how to leverage data to improve your app’s performance.
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Nazife Ünal
2 min read
From Likes to Downloads: Amplifying Your Mobile Game's Social Media Presence
A comprehensive guide to effective social media promotion
Karyna Tkachenko
3 min read
Unleashing Success: Media Mix Modeling in Mobile Game Marketing and UA
In this blog, we'll unravel the significance of Media Mix Modeling in Mobile Game Marketing
Karyna Tkachenko
2 min read
Level Up Your Game: Monetization Strategies for Mobile Success
Unlock the financial potential of your mobile game with strategic monetization tips: set clear goals, choose the right model, implement ads
Vika Muzyka
3 min read
Harnessing the Potential of Influencer Partnerships in App Promotion
Influencer partnerships have emerged as a powerful tool for app promotion, offering a unique blend of authenticity and engagement.
Vika Muzyka
3 min read
Voice Search Optimization for Apps: Voice-Assisted Future
Voice search is reshaping the way users discover and interact with apps.
Vika Muzyka
3 min read
Unveiling Location-Based Advertising: Elevating Mobile Marketing Through Precision
Location-based advertising has emerged as a strategic gem, offering the ability to connect with users at precisely the right moment.
Vika Muzyka
3 min read
Unlocking Revenue Streams: Diversifying Mobile App Monetization Beyond In-App Advertising
n-app purchases, subscriptions, and the freemium model offer tailored approaches that align with different app types and user preferences.
Vika Muzyka
3 min read
Beyond Installs: Driving User Lifetime Value with Personalization
The true measure of an app's success lies in its ability to retain users and maximize their lifetime value.
Vika Muzyka
3 min read
Top 10 Mobile Performance Marketing Strategies for App Success
Implementing effective performance marketing strategies is crucial for app success in the dynamic landscape of mobile app marketing.
Vika Muzyka
3 min read
Holistic Approach to User Retention: From Onboarding to Engagement
A holistic approach to user retention encompasses every user journey stage, from the initial onboarding experience to ongoing engagement.
Vika Muzyka
3 min read
Navigating Privacy-Centric Marketing: Strategies Post iOS 14.5
Navigating privacy-centric marketing in the aftermath of iOS 14.5 requires a thoughtful and strategic approach.
Vika Muzyka
3 min read
Crafting High-Converting App Store Listings: Strategies for Maximum Impact
Each element plays a crucial role in driving conversions, from captivating titles to engaging screenshots.
Vika Muzyka
3 min read
Maximizing ROI with Data-Driven Mobile Advertising
Leveraging data insights allows marketers to make informed decisions, optimize campaigns, and ultimately achieve higher ROI.
Vika Muzyka
3 min read
Decoding Google Play Store Algorithms: ASO for Android Apps
Understanding how these algorithms work and implementing effective ASO strategies can improve your app's visibility, attract relevant users.
Vika Muzyka
3 min read
Navigating the App Ecosystem: Understanding the Role of Ad Networks in Mobile App Marketing
Ad networks play a pivotal role in enhancing user acquisition by effectively reaching potential users.
Vika Muzyka
3 min read
Riding the Wave of App Marketing Trends: What's Hot in 2023
As the app marketing landscape continues to evolve, staying up-to-date is crucial for app marketers to maintain a competitive edge.
Vika Muzyka
3 min read
Beyond Installs: The Metrics That Truly Matter in Mobile Performance Marketing
App marketers must look beyond installs and concentrate on other critical metrics that offer deeper insights into user
Vika Muzyka
3 min read
App Store Feature Strategies Gaining Exposure and User Acquisition Opportunities
Being featured in the App Store can significantly boost your app's visibility, credibility, and user acquisition.
Vika Muzyka
3 min read
The Evolution of App Attribution A Comparison of SKAN and Other Solutions
The evolution of app attribution has witnessed a shift towards privacy-focused solutions like SKAdNetwork (SKAN).
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