Advanced Apple Search Ads metrics guide for optimizing ROI, covering SOV, TTR, and LTV to maximize ad effectiveness.

Use Apple Search Ads to boost user retention and engagement, focusing on custom messaging, creative sets, and optimized bids.

Mastering Impressions in Apple Search Ads: Target effectively, engage users, succeed in mobile gaming market

SplitMetrics’ latest report reveals that the average CR in Apple Search Ads increased compared to 2022 and reached 65.37%

The blog talks about crucial role of negative keywords in mobile game marketing

This blog informs about updates to the Apple Search Ads platform, and changes in user behavior to adapt your strategies accordingly