Nazife Ünal5 min readMastering Apple Search Ads Metrics for Improved Campaign PerformanceAdvanced Apple Search Ads metrics guide for optimizing ROI, covering SOV, TTR, and LTV to maximize ad effectiveness.
Nazife Ünal5 min readLeveraging Apple Search Ads for User Retention and EngagementUse Apple Search Ads to boost user retention and engagement, focusing on custom messaging, creative sets, and optimized bids.
Karyna Tkachenko3 min readStrategies for Maximizing Impressions in Apple Search AdsMastering Impressions in Apple Search Ads: Target effectively, engage users, succeed in mobile gaming market
Karyna Tkachenko2 min readSplitMetrics Unveils Apple Search Ads Average Conversion Rate Soaring to 65.37%SplitMetrics’ latest report reveals that the average CR in Apple Search Ads increased compared to 2022 and reached 65.37%
Karyna Tkachenko3 min readUnlocking the Power of Negative Keywords in Apple Search AdsThe blog talks about crucial role of negative keywords in mobile game marketing
Karyna Tkachenko5 min readUnlocking Success with Apple Search Ads: Strategies for App GrowthThis blog informs about updates to the Apple Search Ads platform, and changes in user behavior to adapt your strategies accordingly