AI for marketing | Gamelight

The Role of AI in Enhancing Mobile Game Development and Player Experience

5 min read

The Role of AI in Enhancing Mobile Game Development and Player Experience

AI is transforming mobile gaming, streamlining development, and enhancing player engagement for more immersive experiences

Unleashing the Power of Predictive Analytics: How AI Revolutionizes User Behavior Forecasting in Mobile Games

Karyna Tkachenko

9 min read

Unleashing the Power of Predictive Analytics: How AI Revolutionizes User Behavior Forecasting in Mobile Games

Game developers harness AI-powered predictive analytics to forecast user behavior, personalize experiences, and boost engagement

Mastering the Art of Testing and Optimizing AI-Created Ads for Mobile Games

Karyna Tkachenko

8 min read

Mastering the Art of Testing and Optimizing AI-Created Ads for Mobile Games

Explore how AI-created ads for mobile games revolutionize marketing

Leveraging AI to Customize Mobile Gaming Experiences

Karyna Tkachenko

4 min read

Leveraging AI to Customize Mobile Gaming Experiences

Explore how AI revolutionizes mobile gaming by personalizing experiences

AI in Mobile Marketing: Savior or Threat? The Controversy Behind Artificial Intelligence's Role in the Industry

Karyna Tkachenko

3 min read

AI in Mobile Marketing: Savior or Threat? The Controversy Behind Artificial Intelligence's Role in the Industry

This blog uncovers the debate surrounding AI and explore its future trajectory

Leveraging AI Marketing in Mobile Game Promotion: Pros and Cons

Karyna Tkachenko

2 min read

Leveraging AI Marketing in Mobile Game Promotion: Pros and Cons

The blog explores the pros and cons of incorporating AI marketing strategies into mobile game promotion

Unlocking the Power of AI: Maximizing Mobile Game Success with AI-Driven Marketing

Karyna Tkachenko

3 min read

Unlocking the Power of AI: Maximizing Mobile Game Success with AI-Driven Marketing

The blog explains how AI is revolutionizing mobile game marketing and why it's essential for developers to embrace this technology

AI Revolution: Transforming Mobile Gaming in 2024 and Beyond

Karyna Tkachenko

4 min read

AI Revolution: Transforming Mobile Gaming in 2024 and Beyond

This blog talks about a transformative integration of AI tools across various facets – from development to marketing

Godot Engine's Rise to Prominence in 2024: Revolutionizing Mobile Game Development

Karyna Tkachenko

4 min read

Godot Engine's Rise to Prominence in 2024: Revolutionizing Mobile Game Development

This blog explores the potential factors driving the increasing popularity of the Godot engine and anticipates its continued growth

Navigating the Trends: A Recap of the 2023 Mobile Game Marketing Landscape

Karyna Tkachenko

4 min read

Navigating the Trends: A Recap of the 2023 Mobile Game Marketing Landscape

In the realm of mobile game marketing, 2023 proved to be a year where innovation and adaptation became the keystones of success

Decoding Emotions: How AI-Based Player Sentiment Analysis Reshapes Social Interactions in Gaming

Karyna Tkachenko

3 min read

Decoding Emotions: How AI-Based Player Sentiment Analysis Reshapes Social Interactions in Gaming

This blog explores the fascinating realm of AI-based player sentiment analysis and its profound impact on social interactions

Unveiling Tomorrow: The Future of AI in Creative Production for Mobile Game Marketing

Karyna Tkachenko

2 min read

Unveiling Tomorrow: The Future of AI in Creative Production for Mobile Game Marketing

The blog writes about the transformative role of Artificial Intelligence (AI) in creative production

Virtual Assistants and Chatbots: AI's Impact on Player Engagement in Mobile Gaming

Karyna Tkachenko

4 min read

Virtual Assistants and Chatbots: AI's Impact on Player Engagement in Mobile Gaming

This article explores the growing role of virtual assistants and chatbots in mobile gaming

Smart Strategies: Using AI for Targeted Advertising in Mobile Game Promotion

Karyna Tkachenko

4 min read

Smart Strategies: Using AI for Targeted Advertising in Mobile Game Promotion

The blog discusses the importance of utilizing AI-powered algorithms and data analysis for mobile game marketing

The Role of AI in App Marketing: Enhancing Personalization and UA

Vika Muzyka

3 min read

The Role of AI in App Marketing: Enhancing Personalization and UA

AI has become a cornerstone of app marketing, empowering marketers to enhance personalization and drive user acquisition strategies.

7 Cool AI Tools for App Analytics and User Insights

Vika Muzyka

3 min read

7 Cool AI Tools for App Analytics and User Insights

AI-powered analytics tools are revolutionizing the way app developers and marketers gain insights into user behavior and app performance.

App Retargeting Strategies: Reaching and Engaging Lapsed Users

Vika Muzyka

3 min read

App Retargeting Strategies: Reaching and Engaging Lapsed Users

With a well-crafted app retargeting strategy, you can boost user retention, maximize app monetization, and ensure long-term success.

Mobile Video Ads: Captivating Audiences and Driving Conversions

Vika Muzyka

3 min read

Mobile Video Ads: Captivating Audiences and Driving Conversions

Mobile video ads have revolutionized the way marketers engage audiences and drive conversions.

The Rise of In-App Advertising: Maximizing Revenue and Enhancing User Experience

Vika Muzyka

5 min read

The Rise of In-App Advertising: Maximizing Revenue and Enhancing User Experience

In-app advertising is a great way to monetize your app and generate revenue.

7 Cool Tools for A/B Testing Your App's User Interface

Vika Muzyka

3 min read

7 Cool Tools for A/B Testing Your App's User Interface

A/B testing your app's user interface is crucial for optimizing user experiences and driving better engagement and conversions.

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