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Karyna Tkachenko
3 min read
Targeting on TikTok Ads for Efficient Mobile Game Marketing
This first part of the blog dives into the role of targeting capabilities of TikTok ads for mobile game promotion
Karyna Tkachenko
3 min read
Ad Intelligence Tools: A Strategic Approach for Mobile Game Marketers
The blog explores the realm of ad intelligence tools – powerful resources that provide a peek into the strategies
Karyna Tkachenko
3 min read
Unraveling the Pros and Cons of Mobile App Attribution: A Comprehensive Guide for Mobile Game Marketers
The blog delves into the benefits and challenges of implementing a mobile marketing attribution strategy
Karyna Tkachenko
3 min read
Unlocking Success with Fail Ads: The Latest Trend in Mobile Game Marketing
The blog delves into the world of fail ads and explore how they can unlock success in mobile game marketing
Karyna Tkachenko
3 min read
The Power of In-Game Events: Driving Engagement and Monetization in Mobile Games
This blog discusses events in mobile games that keep existing players engaged and excited about about the game.
Karyna Tkachenko
2 min read
Unleash the Power of Your Mascot: Elevate Your Mobile Game Marketing with App Store Ads
The blog discusses leveraging game's mascot in App Store ads
Karyna Tkachenko
2 min read
Mastering App Store Rankings: The Art of Sustainable Growth
The blog delves into the achieving a high ranking on the App Store
Karyna Tkachenko
3 min read
Unleashing the Future of Gaming
The blog talks about the gaming industry that has undergone a revolutionary transformation
Karyna Tkachenko
3 min read
Navigating the New Frontier of Mobile Game Marketing: The Rise of First-Party Data
In this blog we discuss entering first-party data – the game-changer in this privacy-conscious era
Karyna Tkachenko
4 min read
Embracing Change: Navigating Google's Privacy Sandbox in 2024
The blog explores the key aspects of Google's Privacy Sandbox and its implications for mobile game marketers
Karyna Tkachenko
4 min read
The Symbiotic Relationship Between Mobile OEMs and the Mobile Game Industry
This article explores the multifaceted contributions of OEMs
Karyna Tkachenko
4 min read
Gaming Unleashed: Social Dynamism and Live Events Transform Mobile Game Marketing Trends in 2024
The convergence of Social Gaming and Live Events emerges as a dynamic force, propelling games into vibrant, communal experiences
Karyna Tkachenko
2 min read
SKAN 4 Unveiled: Revolutionizing Mobile Game Marketing Beyond SKAN 3
The blog talks about the ascent of SKAN 4 signals a transformative shift, outshining its predecessor, SKAN 3
Karyna Tkachenko
3 min read
Unveiling the Dominance of Q5 in Mobile Game Marketing
The blog delves into the hidden power of Q5 and how it reshapes the landscape of mobile game promotion.
Karyna Tkachenko
3 min read
Navigating the Post-Cookie Era: A Comprehensive Guide for Advertisers
This blog delves deeper into essential steps advertisers should take today to ensure better measurement tomorrow in the absence of cookies
Karyna Tkachenko
2 min read
Maximizing Mobile Game Marketing Success: The Power of Dynamic Ad Units
This blog delves into the world of dynamic ad units and understand why they stand out among various ad formats
Karyna Tkachenko
4 min read
Navigating the Trends: A Recap of the 2023 Mobile Game Marketing Landscape
In the realm of mobile game marketing, 2023 proved to be a year where innovation and adaptation became the keystones of success
Karyna Tkachenko
3 min read
Captivate and Convert: The Power of Multi-Page Ads in Mobile Game Marketing and User Acquisition
This blog delves into the strategic prowess of Dynamic Multi-Page Ads exploring how they serve as a catalyst for enhancing UA strategies
Karyna Tkachenko
2 min read
The Power of Influencers: Successful Game Marketing Collaborations
This blog unravels the intricacies of strategic collaboration with influencers to propel your game into the coveted spotlight
Karyna Tkachenko
3 min read
Unleashing Success: Media Mix Modeling in Mobile Game Marketing and UA
In this blog, we'll unravel the significance of Media Mix Modeling in Mobile Game Marketing
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