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The Role of Bid Strategies in Mobile Ad Pricing
Explore how bid strategies impact mobile ad pricing, optimize ad spend, and improve campaign performance.
Nazife Ãœnal
4 min read

Boost Your Ad Click-Through Rate: Strategies and Metrics for Better Performance
Boost your ad CTR with proven strategies and key metrics. Optimize campaigns for better performance and engagement.
Nazife Ãœnal
4 min read

Strategies for Designing Effective A/B Tests in Mobile Game Marketing
A/B testing in mobile game marketing unlocks key insights into user preferences, driving informed decisions and better ROI
Karyna Tkachenko
6 min read

Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing
This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance
Karyna Tkachenko
6 min read

Optimizing Success: A/B Testing with Google Analytics for Mobile Game Marketing
The blog discuss a powerful tool at your disposal- A/B testing, and when coupled with Google Analytics, it becomes a game-changer.
Karyna Tkachenko
2 min read

Decoding Google Play Store Algorithms: ASO for Android Apps
Understanding how these algorithms work and implementing effective ASO strategies can improve your app's visibility, attract relevant users.
Vika Muzyka
3 min read

A/B Testing Dos and Don'ts: Optimizing Your App Marketing Strategy
A/B testing enables marketers to make data-driven decisions and optimize their strategies for maximum impact.
Vika Muzyka
3 min read

Decoding A/B Testing for App Marketing: What You Need to Know
A/B testing is a powerful tool in the app marketer's arsenal, providing valuable insights to optimize app marketing strategies.
Vika Muzyka
3 min read

7 Cool Tools for A/B Testing Your App's User Interface
A/B testing your app's user interface is crucial for optimizing user experiences and driving better engagement and conversions.
Vika Muzyka
3 min read

The Impact of App Icon and Screenshots on User Acquisition (UA)
A visually appealing app icon creates a positive first impression and increases the likelihood of users clicking on your app listing.
Vika Muzyka
3 min read

Keyword Research Strategies for App Store Optimization (ASO)
Effective keyword research is crucial for ASO success It significantly helps improve your app's visibility and attract more organic traffic.
Vika Muzyka
3 min read

Optimizing App Store Product Page Elements for Higher Conversion Rates
Optimizing your app store product page elements is crucial for driving higher conversion rates and increasing app downloads.
Vika Muzyka
3 min read

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success
By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.
Vika Muzyka
4 min read

Unleashing the Potential of Mobile Game Advertising: Proven Tactics for Driving User Acquisition
It's essential to employ proven tactics that drive effective user acquisition. Explore strategies and tactics to deliver remarkable results.
Vika Muzyka
4 min read
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