A/B Testing | Gamelight

The Role of Bid Strategies in Mobile Ad Pricing

Nazife Ünal

4 min read

The Role of Bid Strategies in Mobile Ad Pricing

Explore how bid strategies impact mobile ad pricing, optimize ad spend, and improve campaign performance.

Boost Your Ad Click-Through Rate: Strategies and Metrics for Better Performance

Nazife Ünal

4 min read

Boost Your Ad Click-Through Rate: Strategies and Metrics for Better Performance

Boost your ad CTR with proven strategies and key metrics. Optimize campaigns for better performance and engagement.

Strategies for Designing Effective A/B Tests in Mobile Game Marketing

Karyna Tkachenko

6 min read

Strategies for Designing Effective A/B Tests in Mobile Game Marketing

A/B testing in mobile game marketing unlocks key insights into user preferences, driving informed decisions and better ROI

Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing

Karyna Tkachenko

6 min read

Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing

This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance

Optimizing Success: A/B Testing with Google Analytics for Mobile Game Marketing

Karyna Tkachenko

2 min read

Optimizing Success: A/B Testing with Google Analytics for Mobile Game Marketing

The blog discuss a powerful tool at your disposal- A/B testing, and when coupled with Google Analytics, it becomes a game-changer.

Decoding Google Play Store Algorithms: ASO for Android Apps

Vika Muzyka

3 min read

Decoding Google Play Store Algorithms: ASO for Android Apps

Understanding how these algorithms work and implementing effective ASO strategies can improve your app's visibility, attract relevant users.

A/B Testing Dos and Don'ts: Optimizing Your App Marketing Strategy

Vika Muzyka

3 min read

A/B Testing Dos and Don'ts: Optimizing Your App Marketing Strategy

A/B testing enables marketers to make data-driven decisions and optimize their strategies for maximum impact.

Decoding A/B Testing for App Marketing: What You Need to Know

Vika Muzyka

3 min read

Decoding A/B Testing for App Marketing: What You Need to Know

A/B testing is a powerful tool in the app marketer's arsenal, providing valuable insights to optimize app marketing strategies.

7 Cool Tools for A/B Testing Your App's User Interface

Vika Muzyka

3 min read

7 Cool Tools for A/B Testing Your App's User Interface

A/B testing your app's user interface is crucial for optimizing user experiences and driving better engagement and conversions.

The Impact of App Icon and Screenshots on User Acquisition (UA)

Vika Muzyka

3 min read

The Impact of App Icon and Screenshots on User Acquisition (UA)

A visually appealing app icon creates a positive first impression and increases the likelihood of users clicking on your app listing.

Keyword Research Strategies for App Store Optimization (ASO)

Vika Muzyka

3 min read

Keyword Research Strategies for App Store Optimization (ASO)

Effective keyword research is crucial for ASO success It significantly helps improve your app's visibility and attract more organic traffic.

Optimizing App Store Product Page Elements for Higher Conversion Rates

Vika Muzyka

3 min read

Optimizing App Store Product Page Elements for Higher Conversion Rates

Optimizing your app store product page elements is crucial for driving higher conversion rates and increasing app downloads.

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

Vika Muzyka

4 min read

Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success

By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.

Unleashing the Potential of Mobile Game Advertising: Proven Tactics for Driving User Acquisition

Vika Muzyka

4 min read

Unleashing the Potential of Mobile Game Advertising: Proven Tactics for Driving User Acquisition

It's essential to employ proven tactics that drive effective user acquisition. Explore strategies and tactics to deliver remarkable results.

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