What are Incentivised CPA and CPE Networks?
Networks help mobile game developers and advertisers reach their target audience and increase conversions.
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Vika Muzyka
3 min read
What are Self-Serve Advertising Platforms and Why are they important?
Self-serve advertising platforms work by providing a user-friendly interface for game developers and publishers to manage their own advertis
Vika Muzyka
3 min read
What is a Mobile Advertising Network and How does it work?
A platform that connects mobile app publishers with advertisers to monetize their apps through in-app advertisements.
Vika Muzyka
3 min read
What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?
Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.
Vika Muzyka
2 min read
What is User Acquisition in the mobile gaming industry?
The process of acquiring new users for a mobile game through various marketing and promotional efforts.
Vika Muzyka
3 min read
Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.
Vika Muzyka
3 min read
Demographic Targeting in the Mobile Gaming Industry
Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.
Vika Muzyka
3 min read
What are Mobile App Discovery Platforms and How do they work?
Online marketplaces for discovering, downloading, and using mobile applications.
Vika Muzyka
4 min read
Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry
ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.
Vika Muzyka
2 min read
Competitor App Targeting in the Mobile Gaming Industry
Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr
Vika Muzyka
4 min read
What are Key Performance Indicators and Why are they important?
KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.
Vika Muzyka
3 min read
What are Incentivised CPE and CPI Campaigns and How do they work?
CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.
Vika Muzyka
3 min read
What is a High ARPU (Average Revenue per User) Ad Network?
An important metric in the mobile gaming industry, as it measures the revenue generated per user.
Vika Muzyka
3 min read
What is Cost Per Install (CPI)?
Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.
Vika Muzyka
3 min read
What are UA (User Acquisition) Self-Serve Networks?
UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile
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