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Karyna Tkachenko
3 min read
Overcoming Technical Debt in Mobile Game Development: A Developer's Dilemma
The blog explores the obstacles faced by developers in addressing technical debt
Karyna Tkachenko
3 min read
The Intersection of Artificial Intelligence and Responsibility in Mobile Game Development
This blog explores the pivotal role of AI in mobile game development and the necessity of upholding ethical and responsible practices
Karyna Tkachenko
3 min read
The Mobile Game Marketing Maze: Understanding Attribution Models
The blog explores three primary attribution models – Last Touch, First Touch, and Multi-Touch Attribution (MTA)
Karyna Tkachenko
4 min read
Sustainable Success in Mobile Game Development: A Fresh Approach
The blog explores how embracing a fresh perspective on mobile game development can lead to sustainable success
Karyna Tkachenko
2 min read
Maximizing ROI: AI Marketing Strategies for Mobile Game Promotion
The blog explores how AI marketing strategies can boost ROI for mobile games
Karyna Tkachenko
3 min read
Unraveling the Pros and Cons of Mobile App Attribution: A Comprehensive Guide for Mobile Game Marketers
The blog delves into the benefits and challenges of implementing a mobile marketing attribution strategy
Karyna Tkachenko
2 min read
Leveraging AI Marketing in Mobile Game Promotion: Pros and Cons
The blog explores the pros and cons of incorporating AI marketing strategies into mobile game promotion
Karyna Tkachenko
2 min read
Mastering Cross-Platform Measurement in Mobile Game Marketing
This blog explores the intricacies of cross-platform measurement, focusing on the challenges of cost collection and aggregation
Karyna Tkachenko
3 min read
Tap into Your Mobile Game Marketing Potential: 5 Video Strategies for Market Domination
The blog talks about the power of App Store video content on transforming mobile game marketing
Karyna Tkachenko
2 min read
Navigating the Challenges of SKAN 4 Adoption in Mobile Game Marketing
The blog delves into the intricacies of SKAN 4 adoption and how it impacts the mobile gaming industry
Karyna Tkachenko
7 min read
App Store Videos: Best Practices for Mobile Game Marketing
This blog explores best practices for creating compelling app store videos that drive downloads and engage users
Karyna Tkachenko
3 min read
Crafting Mobile Game Marketing Excellence: Navigating Strategic Campaign Organization
The blog describes the importance of thorough organization to engage the intended audience effectively
Karyna Tkachenko
3 min read
Unlocking the Power of Negative Keywords in Apple Search Ads
The blog talks about crucial role of negative keywords in mobile game marketing
Karyna Tkachenko
2 min read
Unlocking the Power of Custom Product Pages in Mobile App Marketing
The blog explains the strategic utilization of custom product pages
Karyna Tkachenko
3 min read
Unlocking Success with Fail Ads: The Latest Trend in Mobile Game Marketing
The blog delves into the world of fail ads and explore how they can unlock success in mobile game marketing
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