top of page
Search

Karyna Tkachenko
4 min read
The Truth About True Organics in iOS User Acquisition: Strategies for Sustainable Growth
Today’s blog delves into the issue of true organics in iOS user acquisition and provide valuable strategies to foster the growth

Karyna Tkachenko
4 min read
The Influence of Qualitative Research on Player Engagement and Product Adoption
This blog talks about the impact of qualitative research on product adoption in mobile game marketing

Karyna Tkachenko
3 min read
Finalizing and Post-Launch: Validating and Adapting with Qualitative Research
In this blog we explore how qualitative research serves as a crucial validation step in the pre-launch phase

Karyna Tkachenko
3 min read
Unveiling the Evolution: A Deep Dive into the Mobile Game Market in 2023 and 2024
In this blog we compare the mobile game market in 2023 with the emerging trends and opportunities in the beginning of 2024

Karyna Tkachenko
3 min read
The Power of Paid Marketing for Mobile Games
This blog delves into paid marketing strategies as the unparalleled advantage for developers looking to elevate their mobile games and apps

Karyna Tkachenko
3 min read
The Mobile Game Advertising: Embracing User-Centric Strategies
In this blog we explore strategies that prioritize user experience while still effectively promoting mobile games

Karyna Tkachenko
3 min read
iOS Growth Tracking: Unlocking Precision with Unified Measurement
In this blog we cover unified measurement as a solution to measurement accuracy, tracking, and optimizing marketing campaigns

Karyna Tkachenko
3 min read
Strategies for Acquiring New App Customers in High CPA Countries
This blog provides insights of actionable tactics for acquiring app customers in the high CPA countries

Karyna Tkachenko
3 min read
Navigating the High CPA in Acquiring New Customers in Finance
The blog explores strategies to navigate the challenges of acquiring customers in this high-cost category

Karyna Tkachenko
3 min read
The Wonders of Spring and Summer Seasonal Design Trends on the App Store
Get set to explore spring & summer design trends on the App Store! Elevate your game marketing with practical tips & strategies

Karyna Tkachenko
2 min read
Understanding the Impact of Declining Verticals on Mobile Game Marketing
Analyze declining verticals, adapt strategies to changing trends, diversify channels, and innovate for sustained growth

Karyna Tkachenko
3 min read
App Distribution: Insights into Apple's Latest Policy Updates for EU Market Expansion
This blog covers the details of Apple's policy adjustments, their implications for app owners, and strategies for leveraging these changes

Karyna Tkachenko
3 min read
Growth Opportunities: Insights from the 2024 Google for Games Developer Summit
Today’s blog delves into some of the noteworthy revelations from the 2024 Google for Games Developer Summit

Karyna Tkachenko
3 min read
Strategies for Maximizing Impressions in Apple Search Ads
Mastering Impressions in Apple Search Ads: Target effectively, engage users, succeed in mobile gaming market

Karyna Tkachenko
3 min read
Leveraging Predictive Analytics for Mobile Game Marketing Success
In this blog we cover utilization of predictive analytics to identify users with high potential Lifetime Value
Learning with Gamelight
bottom of page