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Karyna Tkachenko
4 min read
The Power of Mobile Measurement Partners (MMPs) in Mobile Game Marketing
The blog explores the multifaceted ways in which MMPs empower growth marketers to unlock the full potential of their marketing endeavours
Karyna Tkachenko
4 min read
Elevating Communication Channels With AI for Audience Engagement
The blog delves deep into the realm of AI within communication channels
Karyna Tkachenko
3 min read
Re-Engagement Strategies: Reigniting Interest in Your Mobile Game
This blog delves into the art of re-engagement messaging and explore how it can breathe new life into your mobile game
Karyna Tkachenko
4 min read
Perfecting User Acquisition: A Guide to Crafting an Effective Media Plan for Your Mobile Game
The blog guides developers through the journey of media planning and campaign optimization
Karyna Tkachenko
6 min read
Evaluating and Improving Cost Per Install (CPI) in Mobile Game Marketing
This blog explores key indicators to detect a poor CPI, strategies to analyze and improve CPI performance
Karyna Tkachenko
3 min read
Maximizing Results with App Store Optimization (ASO) on a Budget
This blog explores the importance of ASO and delve into key strategies for optimizing your app’s presence
Karyna Tkachenko
3 min read
Maximizing App Visibility and Downloads on a Budget
This blog dives deeper into advanced strategies that complement ASO and help your mobile game thrive within budget constraints
Karyna Tkachenko
4 min read
The Power of Seamless Gaming: Tackling App Crashes and ANRs
This blog assists with understanding the challenges posed by crashes and ANRs to implementing actionable strategies for improvement
Karyna Tkachenko
2 min read
The Potential of Mobile Game Performance: Leveraging Advanced Monitoring and User Experience Tools
This blog discusses advanced mobile monitoring and user experience tools
Karyna Tkachenko
3 min read
The Evolving Landscape of Mobile Game Marketing: Embracing Creativity in a Changing Environment
This blog explores three notable changes in the realm of creative content for mobile game marketing
Karyna Tkachenko
3 min read
Mobile Game Marketing Potential with Time to Install (TTI)
The blog explains how to uncover the untapped power of TTI in mobile game marketing
Karyna Tkachenko
3 min read
Unlocking New Frontiers: Exploring Innovative Channels for Mobile User Acquisition
This blog series delves into nine emerging channels that mobile app publishers are beginning to explore to drive user acquisition
Karyna Tkachenko
3 min read
Unlocking New Horizons: Embracing Innovative Strategies for Mobile User Acquisition (Part 2)
This second blog of the series delves into four more unconventional channels gaining traction in the mobile advertising landscape
Karyna Tkachenko
3 min read
The Relentless Rise of RPGs in Mobile Gaming
The blog delves into the reason of RPGs experiencing such a meteoric rise in the realm of mobile gaming
Karyna Tkachenko
2 min read
Embracing Diversity: Creating Inclusive Gaming Communities
The blog explores the diverse motivations behind players' gaming habits
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