The Rise of RPG Mobile Games: Exploring a Rich Gaming Tradition
In this blog we explore the rise of RPG mobile games, highlighting the factors driving their success
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Karyna Tkachenko
3 min read
Understanding the Impact of Third-Party Cookie Phase-Out
This blog post aims to explore the multifaceted impacts of third-party cookies change in the digital advertising industry
Karyna Tkachenko
5 min read
Strategies for Success in a Post-Third-Party Cookie World
The blog explores the strategies and tactics that will shape the future of digital advertising in a post third-party cookie world
Karyna Tkachenko
3 min read
Excelling Mobile Game Marketing: The Guide to Navigating the Customer Journey
The blog delves into the intricacies from mapping out the customer journey to integrating omnichannel and outcome-based marketing techniques
Karyna Tkachenko
3 min read
Harnessing Down-Funnel Events for Higher ROAS
The blog is taking a deeper dive into a crucial aspect often overlooked by marketers: maximizing down-funnel events
Karyna Tkachenko
4 min read
Mastering Keyword Research: Strategies for App Store Optimization Success
In this blog we master the art and science of keyword research and its role in propelling your mobile game to success
Karyna Tkachenko
4 min read
The Truth About True Organics in iOS User Acquisition: Strategies for Sustainable Growth
Today’s blog delves into the issue of true organics in iOS user acquisition and provide valuable strategies to foster the growth
Karyna Tkachenko
4 min read
The Influence of Qualitative Research on Player Engagement and Product Adoption
This blog talks about the impact of qualitative research on product adoption in mobile game marketing
Karyna Tkachenko
3 min read
Finalizing and Post-Launch: Validating and Adapting with Qualitative Research
In this blog we explore how qualitative research serves as a crucial validation step in the pre-launch phase
Karyna Tkachenko
3 min read
Unveiling the Evolution: A Deep Dive into the Mobile Game Market in 2023 and 2024
In this blog we compare the mobile game market in 2023 with the emerging trends and opportunities in the beginning of 2024
Karyna Tkachenko
3 min read
The Power of Paid Marketing for Mobile Games
This blog delves into paid marketing strategies as the unparalleled advantage for developers looking to elevate their mobile games and apps
Karyna Tkachenko
3 min read
The Mobile Game Advertising: Embracing User-Centric Strategies
In this blog we explore strategies that prioritize user experience while still effectively promoting mobile games
Karyna Tkachenko
3 min read
iOS Growth Tracking: Unlocking Precision with Unified Measurement
In this blog we cover unified measurement as a solution to measurement accuracy, tracking, and optimizing marketing campaigns
Karyna Tkachenko
3 min read
Strategies for Acquiring New App Customers in High CPA Countries
This blog provides insights of actionable tactics for acquiring app customers in the high CPA countries
Karyna Tkachenko
3 min read
Navigating the High CPA in Acquiring New Customers in Finance
The blog explores strategies to navigate the challenges of acquiring customers in this high-cost category
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